LIFE IS SWELL, LLC, is a surf-themed clothing line based in Honolulu, Hawaii offering family-friendly and eco-friendly choices.   Originally started in 2008 by Vanessa Fowler, the line was passed on to her like-minded sistah-friend Sonya Seng, also a local mom born and raised on O'ahu. Sonya lives in Manoa with her husband, Jordan, two fast-growing kids, a rescued poi dog and two insistent felines.

We're passionate about beauty and community. All our designs are homegrown, sometimes created by family and friends on our kitchen table. We frequently partner with local screen printer Lanakila Pacific, a long-time Honolulu non-profit that provides meals for the elderly and gives employment training for the disabled.

LIFE IS SWELL isn't just about clothing the body but reviving the soul.  Hawaii's deep blue currents mesmerize our imaginations while they cool our planet home.  Our sunny skies are laced with the fragrance of white ginger and plumeria.  After school, our kids run into the sandy surf like bumping into neighborhood friends. This kind of beauty heals visitors from all around the world and we hope that Life Is Swell apparel refreshes that healing wherever it goes.

Dad and daughter surfingOur positive mantra of "no worries, good breaks, aloha" sums up our aim to live fearlessly, expect unexpected favor, and love in everything.

We practice  aloha by caring for the earth and our bodies through  reducing the use of toxins and chemicals.  That's why we work hard to provide eco-friendly and sustainable choices. A portion of profits is donated to cleaning the ocean in Hawaii via the Surfrider Foundation. For more about this important choice visit our Organic and Eco-Friendly page.

Sonya and her husband also pastor a justice-oriented, grace-based faith community called Bluewater Mission. Big believers in miracles and second chances, they were the founders of the former Seed Restaurant in Honolulu, which provided employment to victims of human trafficking and the formerly incarcerated. Sonya got interested in t-shirt design while printing shirts for Seed.

Life is  a wave worth ridingIt's a "swell" full of motion and potential with major ups, and major downs --  and ups again. We can help one another when we're wiped out by life to catch that next wave, the next break, and the second chance we all need at one time or another.

Thanks for shopping LIFE IS SWELL, and see you out in the deep blue!